The digital upheaval has hit the telecommunications, media and information technology sectors hard. The telecommunications industry is a good example of how digitization offers both opportunities and threats. On the one hand, telecommunications providers have been able to record strong growth in the course of two developments: technological innovations in data transmission and a drastically increasing demand for connectivity.
At the same time, the underlying business model is increasingly threatened by these developments. The new technologies enable the transmission of very large data streams and customers take advantage of this by using highly data-intensive entertainment offerings from third-party providers. This goes hand in hand with high infrastructure costs for telecommunications providers, but without equally strengthening the revenue base.
In the media industry, the effects are equally drastic. Here, customer behavior has changed fundamentally due to the Internet as a mass phenomenon. The willingness to pay for content has fallen sharply, and television and print media usage is declining. Designing a sustainable economic business model for digital transformation is a major difficulty.
Ever shorter innovation cycles are creating problems for companies in the IT sector and young, flexible companies are entering the market with innovative products, while the battle for the brightest minds is intensifying.
The boundaries between the telecommunications, media and technology industries are becoming increasingly blurred. The trend is towards broad-based companies that provide both technical infrastructure and content. Our customers benefit from our industry-specific know-how in all three areas:
Among other things, we design and implement convergence strategies to keep pace with global and regional competition. Proven instruments are strategic transformation processes, possibly supported by targeted mergers & acquisitions and performance improvement measures.
For our customers in the IT sector – an area that is particularly affected by short-lived product cycles – particularly our measures to promote innovation have proved effective. In the IT sector, optimizing corporate strategy and internal processes to ensure that they contribute to the ability to innovate makes a particular contribution to gaining competitive advantages.
Kontakt zu ADVYCE